Examples:
Copywriting, Content Development & Editorial
"Correct me if you will, but I think this is one of the best interviews I have ever read" The Browser
"Elegant and informative" Knight Frank
" A magical book about a magical creature" Michael Morpurgo
"Elegant and informative" Knight Frank
" A magical book about a magical creature" Michael Morpurgo
Knight Frank hired me to write regular blogs and social media copy, to improve their France website pages for readability and SEO purposes, and to provide original articles for their flagship publications International View, Alpine View and Italian View.
International View: Project Development
After meeting the international management, marketing and sales teams and doing my own research I identified a number of topics that I thought would make appealing articles.
For example, at the time there was a discernible trend emerging, particularly in Europe, for wine produced in small boutique vineyards. Knight Frank research confirmed that these vineyards were experiencing verifiable success within the wine industry. At the same time sales negotiators confirmed an increase in demand – from a particular sort of billionaire – for boutique vineyards as a rewarding investment. With the help of the marketing team I reached out to a respected boutique vintner based in Italy and pitched the idea of an interview about the challenges and rewards of setting up a boutique wine label. The piece proved popular with clients and the Knight Frank team.
International View: Project Development
After meeting the international management, marketing and sales teams and doing my own research I identified a number of topics that I thought would make appealing articles.
For example, at the time there was a discernible trend emerging, particularly in Europe, for wine produced in small boutique vineyards. Knight Frank research confirmed that these vineyards were experiencing verifiable success within the wine industry. At the same time sales negotiators confirmed an increase in demand – from a particular sort of billionaire – for boutique vineyards as a rewarding investment. With the help of the marketing team I reached out to a respected boutique vintner based in Italy and pitched the idea of an interview about the challenges and rewards of setting up a boutique wine label. The piece proved popular with clients and the Knight Frank team.
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Alpine View: Project Development
The Knight Frank Alpine sales team identified key areas to highlight in the Alpine View magazine. I researched each area and created articles to bring each of these distinct regions to life for the reader. This content was used to good effect on the website as well as in print – adding considerable SEO content value and genuine interest for readers. |
| alpine_view_2015.pdf |
Further Information
Five Books
• Interviews for use online (research, transcription and editing)
• Web content and SEO copywriting
• Social media copy
• Brochure copy
• Online promotion
• Google analytics
Links to example interviews:
https://fivebooks.com/best-books/neuroscience-andrew-lees/
https://fivebooks.com/best-books/magic-children-cressida-cowell/
https://fivebooks.com/best-books/science-fiction-fantasy-young-adult/
https://fivebooks.com/best-books/alan-lee-books-myth-fairy-tale/
https://fivebooks.com/best-books/mindful-parenting/
https://fivebooks.com/best-books/catherine-mayer-alternative-future/
https://fivebooks.com/best-books/black-icons-for-kids-jamia-wilson-andrea-pippins/
Knight Frank
• Editor of flagship publications: International View, Alpine View and Italian View (examples provided)
• Website/magazine and blog copy incorporating distinctive Knight Frank tone of voice.
• I updated their web copy (and other media) adding a layer of literary authority, variety of content and readability.
• Web content and SEO copywriting
• Web and Print Copy
• Social media and blog copy
• Brochure copy
• Interviews for use online and in print (transcribing and editing/podcasts)
http://content.knightfrank.com/research/806/documents/en/italian-view-20152016-3174.pdf
Winkworth
• Original copy for regular (weekly) blogs and (daily) social media
Waterstones, Oxford
• Original copy for regular blogs and social media
• Creating social media strategy and developing tone of voice.
• Copy and design (layout and original artwork) for print – posters, flyers, leaflets, press releases, pitch documents, advertising
Daunt Books
• Brochure, book design and copy
• Publishing, book design, editing, commissioning artwork
• Copy and design (layout and original artwork) for print – posters, flyers, leaflets, press releases, pitch documents, advertising
Journalism
Article for The Bookseller: The Importance of Browsing in Bookshops by Zoe Greaves
https://www.thebookseller.com/feature/importance-browsing-bookshops-339466
Five Books
• Interviews for use online (research, transcription and editing)
• Web content and SEO copywriting
• Social media copy
• Brochure copy
• Online promotion
• Google analytics
Links to example interviews:
https://fivebooks.com/best-books/neuroscience-andrew-lees/
https://fivebooks.com/best-books/magic-children-cressida-cowell/
https://fivebooks.com/best-books/science-fiction-fantasy-young-adult/
https://fivebooks.com/best-books/alan-lee-books-myth-fairy-tale/
https://fivebooks.com/best-books/mindful-parenting/
https://fivebooks.com/best-books/catherine-mayer-alternative-future/
https://fivebooks.com/best-books/black-icons-for-kids-jamia-wilson-andrea-pippins/
Knight Frank
• Editor of flagship publications: International View, Alpine View and Italian View (examples provided)
• Website/magazine and blog copy incorporating distinctive Knight Frank tone of voice.
• I updated their web copy (and other media) adding a layer of literary authority, variety of content and readability.
• Web content and SEO copywriting
• Web and Print Copy
• Social media and blog copy
• Brochure copy
• Interviews for use online and in print (transcribing and editing/podcasts)
http://content.knightfrank.com/research/806/documents/en/italian-view-20152016-3174.pdf
Winkworth
• Original copy for regular (weekly) blogs and (daily) social media
Waterstones, Oxford
• Original copy for regular blogs and social media
• Creating social media strategy and developing tone of voice.
• Copy and design (layout and original artwork) for print – posters, flyers, leaflets, press releases, pitch documents, advertising
Daunt Books
• Brochure, book design and copy
• Publishing, book design, editing, commissioning artwork
• Copy and design (layout and original artwork) for print – posters, flyers, leaflets, press releases, pitch documents, advertising
Journalism
Article for The Bookseller: The Importance of Browsing in Bookshops by Zoe Greaves
https://www.thebookseller.com/feature/importance-browsing-bookshops-339466
