Current Projects
I'm currently working for two clients on a part-time freelance basis. The main areas of my contribution are website content development & website design.
Client Number 1: I provide regular specialist interviews for website content
Website content is all important these days. Less is no longer more in terms of SEO and google rankings. But if you are going to provide more copy then it must be published to the highest possible standards and it should be interesting – have something genuine to offer its readers. Life is short after all.
Interviews are a great way of providing lively and readable content. I love reading them and creating them. For an interview to really work relies on three main factors:
1. Thorough research
2. Skilled interview technique
3. Transcription and editing
Transcription and editing is an art form – done well it captures perfectly the intentions of the interviewee. Done badly it misrepresents them and does a horrible disservice to the subject. I have interviewed hundreds of people – academics, authors and leaders in their field. I learn so much with every interview and I"m always keen to do more.
BTW I trained as an actress and have a decent voice for podcast – I sound distinctly Radio 4. I've strong research skills so I'm comfortable asking questions. Which both sounds good and puts the interviewee at their ease.
Client Number 2: I've been hired to design a website and write all related copy and content for a small business.
I like entrepreneurs. I like their company and I like their ideas. I respect how determined they have to be to get their ideas off the ground. I'm always keen to work for folk like this on a freelance basis.
I've recently taken on the challenge of designing a website for a yoga teacher. I'm enjoying this project. My client has a unique approach to her work. She is restlessly inventive and rigorous.
To help me understand her business I decided to become one of her clients. I attend her classes every week – which is great for my waistline! I can understand her customers because I am one. I know who her customers are because I've met them.
I don't always approach jobs exactly like this but I will do pretty much anything – legal and appropriate – to understand a clients brief. Achieving this level of knowledge about a product, project or business means I can provide the best possible written content and/or design for it. It's a creative approach that digs that bit deeper.
Client Number 1: I provide regular specialist interviews for website content
Website content is all important these days. Less is no longer more in terms of SEO and google rankings. But if you are going to provide more copy then it must be published to the highest possible standards and it should be interesting – have something genuine to offer its readers. Life is short after all.
Interviews are a great way of providing lively and readable content. I love reading them and creating them. For an interview to really work relies on three main factors:
1. Thorough research
2. Skilled interview technique
3. Transcription and editing
Transcription and editing is an art form – done well it captures perfectly the intentions of the interviewee. Done badly it misrepresents them and does a horrible disservice to the subject. I have interviewed hundreds of people – academics, authors and leaders in their field. I learn so much with every interview and I"m always keen to do more.
BTW I trained as an actress and have a decent voice for podcast – I sound distinctly Radio 4. I've strong research skills so I'm comfortable asking questions. Which both sounds good and puts the interviewee at their ease.
Client Number 2: I've been hired to design a website and write all related copy and content for a small business.
I like entrepreneurs. I like their company and I like their ideas. I respect how determined they have to be to get their ideas off the ground. I'm always keen to work for folk like this on a freelance basis.
I've recently taken on the challenge of designing a website for a yoga teacher. I'm enjoying this project. My client has a unique approach to her work. She is restlessly inventive and rigorous.
To help me understand her business I decided to become one of her clients. I attend her classes every week – which is great for my waistline! I can understand her customers because I am one. I know who her customers are because I've met them.
I don't always approach jobs exactly like this but I will do pretty much anything – legal and appropriate – to understand a clients brief. Achieving this level of knowledge about a product, project or business means I can provide the best possible written content and/or design for it. It's a creative approach that digs that bit deeper.
